Confidence To Thrive - a podcast for ambitious healthcare practitioners and entrepreneurs
Confidence to Thrive is a podcast built for practitioners and healthcare entrepreneurs who are doing something that matters - building innovative practices in functional medicine, aesthetics, integrative healthcare and mental health, while navigating the regulatory complexity that comes with it.
Confidence To Thrive - a podcast for ambitious healthcare practitioners and entrepreneurs
Episode 28 - CCR 2026 - Insight from the floor of the Clinical Cosmetic Regenerative Congress at Excel
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Inside CCR 2026
Christopher Cloke Browne, director at Owlicity, walks through the Clinical Cosmetic Regenerative Congress or CCR 2026 aesthetics conference at London’s ExCeL, highlighting the expanded Medical Longevity Summit with two stages and more educational, medically focused content than other shows.
He notes major device and laser manufacturers and the growing importance and cost of laser investment, alongside supporting services like software and finance.
In the longevity area, he highlights the prominence of functional wellness and nutrition (including BANT), and the concept of biological age testing to guide lifestyle and supplement interventions.
The discussion covers how practices are evolving from basic injectables to newer options like exosomes, the need to curate choices for clients, and rising private equity interest.
The discussion also turns to regulation and certified training via JCCP as well as medic vs non-medic tensions.
Episode time stamps
- 00:00 Welcome to CCR
- 00:38 Main hall highlights
- 01:17 The expansion of the Medical Longevity area
- 03:16 The value of biological age
- 04:35 Talks and the shift in the industry
- 07:51 A greater focus on menopause
- 09:01 New introductions to the show
- 09:34 The cost of business
- 11:57 Training and market players
- 14:08 Regulation and safety
- 15:30 Map My Mole innovation
- 17:02 Medics vs non medics
- 20:06 Global trends in beauty
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Welcome to Confidence to Thrive, the podcast helping growing practitioners and healthcare entrepreneurs navigate the challenges and risks of regulation while building brands that matter.
Every episode, we tackle a different issue facing healthcare practitioners or entrepreneurs, or we interview a guest who is working on the leading edge of private healthcare, building something that matters in their sector or profession.
My name is Jody Raynsford, and on today's episode, we'll be joining Christopher Cloke Browne, director at Owlicity, as he attends the Clinical Cosmetic Regenerative Congress, or CCR 2026 at the ExCeL Centre in London. The long-established event for aesthetics practitioners and clinic owners brings together the medical aesthetics community over two days with education, live demonstrations, and networking for more than 4,000 attendees and 130 brands attending.
This year, functional medicine continues to grow in its significance with the expansion of the medical longevity area. As you can imagine, there's quite a bit of background noise as Chris navigates the show, but let's join Christopher now.
So we are at the CCR show, which is one of the big aesthetics conferences of the year here at the ExCeL Centre. Exciting this year is they've got the Medical Longevity event and a whole bunch of stands over there. So that's been growing year by year. First time they've made a big separate deal out of it and put a whole new area.
CHRISTOPHER CLOKE BROWNE: Show as ever is big and brash and great and all the new kit to catch up on. All the sort of load of people from the industry all here. We've been over to see our friends at Cosmetic Courses who are enormously busy. So looks like a busy show, busy year, and exciting time to have a look round.
Welcome to the main hall at CCR 2026. Straight in and we just got a glimpse of Amolaser, going past HealthXchange and over to another laser manufacturer, Cutera. They are a major manufacturer. We'll come back to them. Looking at HealthXchange and their variety of devices. They do a lot of products and a lot of devices.
Cutera are a major laser manufacturer. We insure a lot of their machines both the machines and the treatments that they provide, a whole range of treatments. Lasers are becoming an increasingly important part of an aesthetics practice.
But I think we're gonna head down at the moment towards the Medical Longevity Summit, the Medical Longevity part.
We're going past a dermaceuticals, so pharmaceutical dermal treatments, so that is prescribed skincare.
Skin is an important factor in longevity and aging. The aging process shows up in the skin quickly. So a lot of the original treatments were really to patch over the effects of aging of skin.
But now the whole longevity area is really trying to understand the aging process and trying to deal with the root causes of the aging process.
JODY RAYNSFORD: And you were saying that this area is relatively new in comparison with the rest of the exhibition.
CHRISTOPHER CLOKE BROWNE: They had one stage last year, but this year they've got two stages, and they've been promoting it as the Medical Longevity Summit as a particularly designated area.
So here we've got Medical Longevity Summit, and in fact, RoseRay Labs, who are a very central business in medical longevity. They are a rapidly growing and very respected compounding laboratory. So they will compound specific substances to a doctor's specification. They'll also do compounded substances to their own specification. They do a lot of skincare products. They are very well known for bioidentical hormones for menopause. They have also developed hair loss treatments with hormones and a variety of other substances — so no surgery, just a variety of substances which trigger hair growth.
And next to that, we have a fairly typical functional wellness supplements, health wellness, wellbeing Dr. Fariha. So looks like a dermatologist. Again, we've got that connection back to skin and skincare that we've been discussing.
And just up here, I think I've caught a glimpse. Yes, there it is. The whole idea of biological age. So you have your age in years, your physical age and your physical age might be 50, but your biological age is measuring a number of health and fitness parameters and comparing that with the average age have the same kind of parameters as you do.
This means you could have a physical age of 50, but a biological age of 80, and if that was the case, you wouldn't be in great shape. You might want to go and see a functional practice like Dr. Fariha which we've just seen. They could help you with diet, exercise, lifestyle, supplements, all factors to help improve your general fitness, wellbeing, get your fitness up, your diet in balance, your nutrients in balance, really improve your health, and then you'd probably might well have an annual biological age test.
And one would hope that if you go through an appropriate programme, then your biological age will start to reduce and coming back to more in line with your physical age. And even if you do really well, you can actually reverse the process, and you can take your biological age below your physical age. So if you're doing really well, you could easily have a biological age of 30.
And as we move around here, we see the second stage in the middle of the Medical Longevity Summit, a variety of talks on here. This is future health, so this is talking very much about the developments that are just coming through in medical longevity — a vast range and number of developments.
JODY RAYNSFORD: I think that's one of the big differences between this show and the ACE show, is that ACE has all the stands and kits. But as I was saying to you, it's probably just more on the beauty end of things.
CHRISTOPHER CLOKE BROWNE: Yeah. Whereas this is more medical, so more detailed and a lot more talks on really what stuff is and how things work and the medical side of things as well as the business side. Because Cosmetic Courses have got a whole "how to run a practice" forum going on. Someone who's managed to reawaken all their stale marketing leads and all sorts of stuff. And the business side's quite important.
JODY RAYNSFORD: In terms of the functional medicine side, we discussed before how there's been an evolution in terms of aesthetics now. A lot of practices moving into that as their clientele gets older and dealing with things like menopause and everything. To what extent is this educational versus thinking about how different types of treatment, different ways of doing it? Like how sophisticated has the market become in doing this? Is it still a bit of a concept sell, or has it very much moved past that and now it's—
CHRISTOPHER CLOKE BROWNE: I was discussing with Dr. Olia Verodikina on the podcast that— of centiBits. I don't think it's published yet. But Olia was talking about how her practice has changed, and she now is very much a proponent of education for her clients and is really looking to explain the treatments, the options to her clients and have them more informed to make really good choices about the treatments that work with them.
It's really the range of treatments over the last 10, 15 years has really exploded. Olia's been in business for 15 years, so when she started out, you really had anti-wrinkle fillers, maybe a few skin boosters, a little bit of microneedling. But that's really started to progress through. Some of the skin boosters have improved. You've got exosomes and a variety of different things that can be applied and microneedled in, and that's just the start of an explosion of a whole range of treatments that's really coming out and progressing.
JODY RAYNSFORD: So it's shifting between educating about new things or almost like curating for your patients—
CHRISTOPHER CLOKE BROWNE: Yes. For your clients. Yes. I think that's really— And the best practitioners I think are gonna be those ones who are gonna be working with their clients to really understand where their clients want to go, help their clients to understand what it is and why and where they're going. And I think medicine, and particularly in this longevity area, is becoming very much a journey.
Tracy Denning, who's a big menopause lady. And Dr. Mani, who is an aesthetics practitioner who's now just starting on longevity. Dr. Mani's take on it is on a very international basis. The whole longevity medicine community is really quite internationally focused and integrated.
Here we come past the British Association of Nutritional Therapists. We've discussed about nutritionists in functional medicine many times. It's just notable that it is BANT, the British Association of Nutritional Therapists, that we generally see at all the longevity conferences.
I think we can just catch the Elite stand. So that, again, is another manufacturer of lasers, laser machines. This really has been a growing trend over the last couple of years and that is lasers are increasingly important to clinics, really central to clinics and clinics are having to invest in them.
We're back here. We can see the Menopause in Practice stand, so that's Charlotte Body. Charlotte set up the Menopause in Practice event, an excellent event about menopause and women's health. I learnt an awful lot myself and she's also got Future Patient which is more into the longevity section, longevity market. So that is some great events and we are talking to Charlotte about potentially supporting some of those events. We'll see what happens then.
The other big difference which is a complete random aside, is the number of vehicles that seem to have made it into the show this year. There's a Lamborghini somewhere over there.
JODY RAYNSFORD: Yeah, no, I noticed that.
CHRISTOPHER CLOKE BROWNE: We've got everything from a Lamborghini to a transit van, I think.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: But I'm not sure I've ever seen a vehicle in the show before. Here's the Lamborghini. So I don't quite know what that's actually got to do with anything. Oh, Clinic Design and— Oh, yeah. So Clinic Design and Build. They— I think they do quite well, actually. So that's maybe the only—
JODY RAYNSFORD: They should.
CHRISTOPHER CLOKE BROWNE: Star.
JODY RAYNSFORD: Yeah. That's it. We'll see who drives that out later, depending on how well the show goes. So how does it compare in terms of previous years that you've been?
I think someone was saying that there's some years it's up, some years it's down. So how does this— so far we've been here what, an hour or so—
CHRISTOPHER CLOKE BROWNE: Yeah, couple of hours. It feels quite busy this year. It really— I think again, just post-COVID really. There were a couple of years where it felt quite empty.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: I'm sure we'll get to the Cosmetic Courses stand in a bit. That was when I first walked past that, that was absolutely rammed. Pabu is a big software provider. So that's the software to run your clinic— book all the appointments and all that sort of stuff. So there really is everything here.
JODY RAYNSFORD: We mentioned before about kind of ancillary business services. Yeah. Are those things that have cropped up more and more, or have they always been part of this?
CHRISTOPHER CLOKE BROWNE: Yeah, I think these, the clinic build team guys have been around for a long time. Definitely part of it. But again, increasingly the software providers, as it becomes a big industry and a big business, you get the software providers come in. You got all the laser machines we looked at. Those are easily the— So the lowest starting price on one of those is probably about £50,000. Up to £150,000. So all the finance companies are here because all those things need financing. So there's a whole variety of things.
So here we are at Cosmetic Courses. Jim and Indra now. Amazing Keely. So she, Keely does all the laser training. So very experienced in the laser business. This is "in practice" is a complete make. So I think Cosmetic Courses have got a whole thing here, but this is where they're doing their "how to grow your clinic" sessions.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: How can you treat skin colour? Another common concern for skin of colour is pigmentation in your clinic. Hi, Chris. How are you? Great, Adrian. Yeah. How was CCR for you? You're right across from the Practice Theatre.
ADRIAN RICHARDS: Yeah, we were there this morning. So it's great. Having a great day. This is probably the best CCR ever, actually. Loads of people here, just loads of ideas. I can't believe how great it's been. We started off actually chairing a sustainability panel this morning.
CHRISTOPHER CLOKE BROWNE: Okay.
ADRIAN RICHARDS: Do you know sustainability's come to the aesthetics industry, Chris?
CHRISTOPHER CLOKE BROWNE: It's about time. As it should.
ADRIAN RICHARDS: As it should. Yeah. So that was looking at packaging, ways of reducing our waste. Yeah. Some of the lasers. Yeah. Use too much electricity.
CHRISTOPHER CLOKE BROWNE: Which I know is important to you because we discussed that. Yeah. We've got a video where you're saying environment is one of the key founding principles of the Richard's empire.
ADRIAN RICHARDS: It is, it is important. Yeah. And we probably need to embrace it as soon as we can really. And our industry has not really embraced it, and it should. So lots and lots of things. One thing we did is anesthetic gases, we used to use to keep patients asleep, Chris, are really bad for the ozone layer.
CHRISTOPHER CLOKE BROWNE: Are they? Okay.
ADRIAN RICHARDS: Yeah. Oh, wow. Okay. So we've switched to intravenous anesthetic. Okay. It's actually better for the patients as well. Yeah. No hangover. Okay. So that's important. Then we did a great panel on growing the business.
CHRISTOPHER CLOKE BROWNE: I saw that one. Yeah. Yeah. You had some really good people. You got the guy who's found you loads and loads of your stale clients or something like that.
ADRIAN RICHARDS: Yeah. Yeah. There's Alex from Peru, so what he does is he— We met him six months ago, and what he does, he started a company which analyses your database of patients, like where they are, segregates them, how many haven't come back. And he's worked on our database and he's had a phenomenal result, Chris. With £75,000 of extra revenue from returning patients, and a lot of them are really happy to return. They'd just forgotten or—
CHRISTOPHER CLOKE BROWNE: So they got the reminder, and then they come back.
ADRIAN RICHARDS: Yeah. And then Fatima is great. She started her clinic, a dermatologist, started her clinics a couple of years ago. She's grown phenomenally, now has two clinics, opening another one. She makes a lot of work from skin mapping, mole mapping.
CHRISTOPHER CLOKE BROWNE: Okay. Yeah.
ADRIAN RICHARDS: So essentially you, seen by a dermatologist, you have a machine what maps you. The machine costs £65,000. Okay? You have this every six months. It maps all your moles, any abnormal moles then seen by a dermatologist. Okay. So—
CHRISTOPHER CLOKE BROWNE: Yeah.
ADRIAN RICHARDS: It's not offered by the NHS?
CHRISTOPHER CLOKE BROWNE: It's not. Yeah. So that's— No, no. Huge. We're— A friend of ours is a dermatologist— Yeah.— and she absolutely says, you know—
ADRIAN RICHARDS: You—
CHRISTOPHER CLOKE BROWNE: Should have a mole mapping. She's a huge supporter for that service— Yeah.— because she says the NHS just don't do enough of it.
ADRIAN RICHARDS: No. So do you know if you've got a melanoma on your back changing, it can change very quickly. Yeah. I think mole mapping is gonna be for everyone, sooner or later. She was absolutely great. And Tracey Denholson, she's one of our trainers. Brilliant. She has a brilliant practice. She's very into longevity and women's health, isn't she?
CHRISTOPHER CLOKE BROWNE: That's— So that to me is the interesting thing this year is they've got that whole longevity area. Yeah. Yeah. And that's again, something that we discussed with you— and it's interesting that's really been thought out here at the show.
ADRIAN RICHARDS: And then met loads of people. John Curran, one of my old friends, he started Healthcare Exchange. That's huge now, isn't it?
CHRISTOPHER CLOKE BROWNE: Oh okay. Absolutely massive. 100 per cent.
ADRIAN RICHARDS: First time people come to this place, they are a little bit— there's a lot going on, isn't there?
CHRISTOPHER CLOKE BROWNE: Yeah. It's— I have to go and have a little rest every couple of hours.
ADRIAN RICHARDS: Anyway, have you got many more people interested in Owlicity products today?
CHRISTOPHER CLOKE BROWNE: The big news for us is we are— What? And we keep saying we're doing Ireland and haven't been. I have now quoted two in Ireland, two of yours, I think—
ADRIAN RICHARDS: Hey.
CHRISTOPHER CLOKE BROWNE: In the Republic of Ireland. Yeah. So I said to Jim— Yes.— that the next time you do a training session there, I want to go. Okay. I want to be there. I'll come with you.
ADRIAN RICHARDS: Brilliant. So at Cosmetic Courses we recommend Chris's company, Owlicity, because we believe it gives the best cover to anyone in the UK. So what do we mean by best cover? It's most comprehensive, they're always there if you've got a problem. When we've ever had an issue, they've always been there, and they support you with best documentation, best practice to try and avoid the claim. And if you do get a problem, it's really important you act quickly to diffuse the problem as Jim— as in benefit to the patient and yourself. And Chris is brilliant at that. Can you outline how you do that?
CHRISTOPHER CLOKE BROWNE: Yeah. So it all comes down to my business partner, Roger, who was on the podcast we did with you.
ADRIAN RICHARDS: Yeah.
CHRISTOPHER CLOKE BROWNE: Roger was the first head of operations, head of claims for the NHS. But he's amazingly knowledgeable, amazingly calm. He says actually within our own business from his background— Yes.— we haven't had an issue that he hasn't seen before.
ADRIAN RICHARDS: That's amazing. Yeah. Really.
CHRISTOPHER CLOKE BROWNE: So he, no matter how weird you think it is, Roger's probably seen it before. Yeah. So he knows how to deal with it. He knows how to calm it down.
ADRIAN RICHARDS: Yeah. And we get things calmed down— Quickly. Smoothed out. Calmed down. And that's the really important thing. Obviously, you need insurance, and you need it to be there if you do have a problem, and you need it to help you not have a problem because most of the claims are from documentation, aren't they?
CHRISTOPHER CLOKE BROWNE: Yeah lack of documentation— So—
ADRIAN RICHARDS: Is a fatal. Yeah. So some sort of lack of documentation is what these guys hate because they can't defend it. Okay? So what, 60, 70 per cent of all claims at least could be avoided— Yeah.— with good process and good documentation. So let's reduce the claim risk so these guys don't get a horrible surprise. The biggest claim I think for a facial problem has been £48 million. Okay? Friend, a friend of mine, plastic surgeon, had an issue, £48 million pound claim. He didn't have £48 million, and his insurance also did not cover him for £48 million. So that was a big problem for him. So that's probably something what you were talking about in your podcast where you were saying— Yeah.— friends have serious problems. That was a career ender for him. Yeah. So just really important to deal with honest, reputable people who, if you do have a problem, they're gonna be there to support you.
JODY RAYNSFORD: A lot of the businesses that are here, are they ones that have been around a long while? Have they been coming year after year, never evolved— Yeah.— or are we seeing a lot of new entrants to the market?
CHRISTOPHER CLOKE BROWNE: There'll be a mix on that. There's the old staples of which Cosmetic Courses is one who have been here year after year. We saw Harley Academy who's a big competitor to Cosmetic Courses— again, they're always gonna be here. Roseway Labs, who we went past are a relatively new company but they've been here every year that they've been around. So it's a mix whereas other places, there's new products all the time. So new products, new businesses all popping up. So here we can see this is, yeah, the mastery, so this'll be more about techniques and stuff. Yeah. So you can see here this is, as we discussed, treatments are evolving all the time. So this will be all people talking about the latest treatments and techniques and something new every year.
JODY RAYNSFORD: So it's really quite essential if you're in this field to be at something like this in order to be able to see what— how it's evolving just because it's moving so quickly.
CHRISTOPHER CLOKE BROWNE: Keep up. Yeah, absolutely.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: So it's like these things, there, there's people who are massively established in the business.
JODY RAYNSFORD: And I imagine that even other businesses that are coming in as new, normally someone behind it who has been in the business for a while.
CHRISTOPHER CLOKE BROWNE: Yeah, you can quite often get people who are repeat entrepreneurs in the business.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: We were helping out somebody the other day who I think they now are doing sort of reality podcasts or reality streaming kind of show on Doing Up a Castle. But their background is three businesses. I think the first one was InMode, which is a microneedling background skin treatment device. Then I've forgotten what the middle business was. But again, talking about lasers becoming more and more predominant in the market, they then set up one of the big laser manufacturers. So they're very much a repeat entrepreneur in the space.
JODY RAYNSFORD: And is there any outside people moving into the space from other spaces and trying to establish a foothold? You see—
CHRISTOPHER CLOKE BROWNE: Yeah. You know— It's— private equity moving into other spaces— Yeah.— and moving into it, lots of things where— So the private equity is just moving into this space now as a consolidator. So that's probably really quite recent. And in the podcast with Adrian on his plastic surgery business, he talked about The Private Clinic. Yeah. But most of the businesses he was involved in buying The Private Clinic— Yeah.— are the bigger aesthetics practices. Not quite like the practitioners that they trained 20 years ago.
JODY RAYNSFORD: And he knew them as well. That's the—
CHRISTOPHER CLOKE BROWNE: Yes. That's it. Yeah. Yeah, that's important.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: So he would've probably had a hand in saying, "Oh, they're good. Give them a call." Yeah.
JODY RAYNSFORD: Yeah. Leasing company just down there, which we've mentioned the whole leasing concept. Here we can see the JCCP stand coming up. The JCCP (Joint Council for Cosmetic Practitioners) are bringing regulation to the market which is a superb thing. The market needs regulation. It's been far too unregulated, and we've all seen the newspaper articles and heard stories about people who have had utterly disastrous treatments, been really seriously injured by them.
CHRISTOPHER CLOKE BROWNE: There have been deaths so it really does need some proper underpinning and regulation and standards and quality control. There's a little bit of a debate of whether medic versus non-medic, whether you need to have a medical qualification to do aesthetics. Certainly our own experience is that medics are perfectly capable of creating claims along with non-medics, but in fact, our largest claim in our book has been generated by a medic. So we're relatively open-minded about whether you need that underlying medical qualification. But we certainly do believe that we really do need good quality, adequate training, and that training needs to be certified and standards, and you should certainly be certifying the quality of the training schools. So you can't move from a position today where you don't need any qualifications at all to a position where you can get qualified with anybody. So you can get a qualification, but the qualification's not worth anything. I've just caught a glimpse of Map My Mole. That is a great concept that was set up by a consultant dermatologist. So you can use your smartphone. You need to get some filters and devices onto it, but you can use that to take pictures of moles. Those pictures then get passed to a panel of consultant dermatologists who can just look at the images and determine whether those moles are cancerous or not. So it really speeds up the determination of whether a mole is cancerous, and the non-cancerous moles can easily be removed by the aesthetics business. It's something that is significantly supported by a friend of mine who was a now retired but consultant dermatologist. Her view was there is not nearly enough availability of this service in the NHS, so anything that adds to people's ability to get non-cancerous moles removed before they create a problem with or turn cancerous is something that she strongly supports. The interesting part is Omni, one of the insurers we work with, were very fast to approve the use of Map My Mole. One of the insurance criteria for aesthetics practitioners removing moles is generally that you need a doctor's letter to certify that the mole is non-cancerous. Omni were very quick to accept the Map My Mole service as being able to provide that as assurance. So quite forward-thinking.
JODY RAYNSFORD: So is that quite a tension that's being dealt with, is you've got, like you say, medics in this business, you've had people who've been in this business for a while, and we've talked about nutritionists. Yeah. Other the big controversial pin in that whole relationship in the sense that—
CHRISTOPHER CLOKE BROWNE: Yeah.
JODY RAYNSFORD: They don't have the clinical side of it, the clinical, yeah— the clinical side of it that allows them to do it even though they are probably the most qualified to do so.
CHRISTOPHER CLOKE BROWNE: Yes, and I think particularly in the whole sort of beauty area, there's a massive sort of tension in that you have got people who've come up more from a sort of beauty route.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: But again, they've been going 20, 30 years. They've developed a lot of skills— Yeah.— training, expertise. Yeah. And so they're saying "I'm at least as good as a newly qualified doctor just because they've got a medical degree, they haven't done all the stuff I've done." And there is some truth to that, so it's an interesting tension. So I think this whole idea of regulation and training is important. But you need to think fairly clearly about what the requirements are, what you need training in. Now with the sort of insurance argument goes that when you're a doctor and you've got your GMC (General Medical Council) registration then your GMC registration's at risk even though the aesthetics isn't something that falls under your GMC practise. If you mispractise in it, the GMC will— Yes.— have an issue and strike you off. Yes. So you have a big incentive to act reasonably. The problems are, quite often foreign doctors that fly in—
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: Do all sorts of things and when it all goes wrong, they disappear off to wherever it was they came from. It's still a little fraught with risk.
JODY RAYNSFORD: And of course, one of the areas we've talked about lots is around those areas where medical training and the practise of medicine produces habits and behaviours such as extensive note-taking, which—
CHRISTOPHER CLOKE BROWNE: Yeah.
JODY RAYNSFORD: Again, may not be as particularly well done if you haven't had that background.
CHRISTOPHER CLOKE BROWNE: Yes. Yeah.
JODY RAYNSFORD: Roger always talks about the quality of note-taking in the NHS being world standard almost.
CHRISTOPHER CLOKE BROWNE: Yeah. No, and it's interesting the whole sort of when you look at the functional medicine space, which we keep discussing and it was interesting with Dr. Indra on her podcast saying that she's got these sort of health coaches that have the GP role that— see people through. But I think the sort of whole concept, where the medics win is the medical training is still about patient care and the patient journey.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: So as a nutritionist, as I say you— It's, to me that's quite an advanced biochemical training.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: But if you wanted somebody to emphasise with the patient, it might not pick— a PhD biochemist.
JODY RAYNSFORD: Yeah.
CHRISTOPHER CLOKE BROWNE: It's the medical side has that sort of patient care and patient empathy and patient journey about it.
JODY RAYNSFORD: So there's an element of being patient-facing that—
CHRISTOPHER CLOKE BROWNE: Yes. Yeah, I think you—
JODY RAYNSFORD: That there is an advantage.
CHRISTOPHER CLOKE BROWNE: Within all these things you have to always remember that there's a real person at the end of it all who's receiving treatment, and that real person has real issues if that treatment goes wrong.
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This podcast was brought to you by Owlicity Insurance Advisors, who support your business ambitions. Owlicity advises practitioners, owners, and entrepreneurs of healthcare practises on mitigating risks so your business can thrive. Learn more about how Owlicity can support you by finding the link in the show notes or visiting owlicity.co.uk